When I was initially pitching this idea to a friend of mine I quipped about content matching and how easy the tool would be to not only match the exact ad copy but also do all the... yadda yadda sales pitch.
He was quick to educate me on PMax and how his Google ad support tech insisted he list hundreds of variations of copy.
The PMax Problem
So what's the point of creating a landing page to match ad intent if the ad is never showing the same copy? You're essentially paying Google to figure out what works the best for whatever copy you deemed was good enough when you crafted the landing page. You likely chose something theme-based that was broad enough to cover your bases hoping it made sense for your users. Sound familiar?
This is why static landing pages aren't the answer anymore. They can't adapt to something like PMax and its endless variations. Google keeps on trying new variations that fail, they in turn try harder and raise your CPC due to the low quality score.
So how can Foundry help?
It's a good question. One we spent a lot of time on. The answer is simple: it's a feedback loop. By constantly optimizing ad traffic we create a mutually beneficial relationship with your PMax campaign. We optimize for the traffic they send and the conversions that come from the optimization tell Google that they are on the right track.
To be clear, we recommend creating a broad instruction based on the ad intent when creating the personalization fork. The difference is the constant improvement and learning curve. We prune bad performers and so does PMax.
Our engine gets more specific and clear the longer the ad campaign runs resulting in lower CPC, higher conversions and better ad spend. You don't have to pay the apathy tax of never adjusting your landing page's headline. You can optimize it in your sleep and finally work with PMax.
It only takes 3 minutes to set up. We'd love to have you be a part of the future!